| ABOUT US |
The Aveda Fredric's Institute emphasizes personal well-being as well as environmental responsibility. Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment. The Aveda Fredric’s Institute is owned and operated by Frederic and Julie Holzberger. Their dedication to Aveda and its network of salons and spas is exemplified by their commitment to educating future professionals at the Aveda Fredric’s Institute. |
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Frederic Holzberger – Founder and CEO |
Frederic J. Holzberger is the Founder, President and CEO of Fredric’s Corporation, Essential Concepts and Aveda Fredric’s Institute. From 1985 - 2005, he was the Exclusive Distributor of AVEDA Environmental Lifestyle Beauty Products in Ohio, Indiana, Kentucky and Michigan. Mr. Holzberger holds a Bachelor of Science Degree in Marketing from Miami University in Oxford, Ohio. Understanding marketing and practicing it in its truest form, the relationships with salon customers, retail consumers and cosmetology students has been nurtured through the integrity of a single line focus and the commitment to education and communication through networking with state of the art technologies. Through his focused marketing plan, Frederic has received numerous, prestigious industry and business awards and appointments including the Ernst and Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 1998. Other awards include Cincinnati Business Courier Crescendo Award 1995, Entrepreneur of the Year Finalist 1996 and 1997, Aveda Distributor of the Year, Aveda Masters of the Arts Award and Chain Store Age magazine, Top 25 Retail Entrepreneurs of the Year 1998, Fairfield Business Person of the Year 2000, Aveda Community Leadership Award 2000 and Creative Thinking Association, Creative Thinking Award 2000, Fairfield Volunteer Spirit Award 2002. In August of 2004, Frederic and his family were honored to receive the Goering Center Family Business of the Year Award for Community Service. |
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Julie Holzberger- Co-Founder |
In 1995, Julie joined Aveda Fredric's Corporation as a Territory Manager helping to educate salon staff on business building systems through retail and legendary customer service and guest care. Her profound skills led to promotion to Regional Territory Manager before opening the Aveda Fredric's Institute in 1999. As an integral part of the education process, Julie assists and guides students to fulfill their career goals. Under her direction, Aveda Fredric's Institute has received the Award of Excellence for Outstanding Performance from the Ohio State Board of Cosmetology each year consecutively since 1999. She has helped lead Aveda Fredric's Institute to become a finalist in 2001, 2002, and 2004 for the prestigious Better Business Bureau Torch Award for Business Ethics and Integrity at the highest level. Julie is a member the Aveda Institute Advisory Board effectively leading the thirty-seven Aveda Institutes with Aveda's Vision, Mission and Values. She was selected to speak at the 2005 American Association of Cosmetology Schools annual convention. |
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Diane Palumbo - Director |
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