
- "We have designed an enhanced learning envirnment that marries high-tech equipment with natural lighting through ample skylights. Comfort features include ergonomically designed chairs and color to enhance the focus of students and instructors. Much thought was given to the psychology of color—it was added through use of varying materials, textures and applications through flooring, paint, cabinetry, wall material and fixtures."

- "Aveda Fredric's Institute has created a new paradigm for the beauty industry with the opening of its second cosmetology school—the first is in Cincinnati. For one thing, the Institute occupies 16,000 square feet of prime real estate in the Castleton Square Mall in Indianapolis with frontage on the mall, two entrances and wrap-around windows.

- Form follows function. This is a phrase that was coined by Louis Sullivan, who is widely considered to be America's first truely modern architect—and it also is a basic rule for pretty much any mode of design. For Sullivan, this meant creating original forms and details instead of imitating historic styles. For the rest of us, it means that every space and object must perform a certain function. Case in point for the newly opened Aveda Fredric's Institute in Indianapolis.

- Frederic Holzberger, owner of Fredric's Corporation and the Aveda Fredric's Institute in Cincinnati, recently opened his second location in Indianapolis. The Aveda Fredric's Institute (AFI) in Indianapolis takes education to a new level with a facility that, in addition to training, offers interior design that reflects the finest salons.

- In addition to their hours in the classroom and on the clinic floor, approximatly a dozen cosmetology students a the Aveda Fredric's Institute (AFI) are spending their evening hours doing the hair and makeup for actors and actresses who are playing vampires and opera singers.
- Castleton Square, a Simon mall in northeastern Indianapolis, recently welcomed a new tenant. Joining JCPenny, Sears, Macy's and hometown favorite L.S. Ayers is a 16,000 square foot cosmetololgy school featuring a full range a Aveda products.

- Fourteen participants vied for a full scholarship opportunity to the new Aveda Fredric's Institute in Indianapolis, IN.
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