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    DEVELOPING FUTURE LEADERS IN THE WORLD OF BEAUTY AND WELLNESS™
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ABOUT US


The Aveda Fredric’s Institute was founded to create some of the most successful entrepreneurs in hair, skin and nail esthetics, makeup and total body wellness.  Our students are educated by accomplished professionals, using innovative curriculums that blend professional techniques with retail and business-building skills.

The Aveda Fredric's Institute emphasizes personal well-being as well as environmental responsibility.  Using Aveda pure flower and plant essences and plant-based products, we affirm the relationship between personal beauty, wellness and the environment.

The Aveda Fredric’s Institute is owned and operated by Fredric and Julie Holzberger.  Their dedication to Aveda and its network of salons and spas is exemplified by their commitment to educating future professionals at the Aveda Fredric’s Institute.

Frederic Holzberger – Founder and CEO

Frederic J. Holzberger is the Founder, President and CEO of Fredric’s Corporation, Essential Concepts LLC. and Aveda Fredric’s Institute.  From 1985 - 2005, he was the Exclusive Distributor of AVEDA Environmental Lifestyle Beauty Products in Ohio, Indiana, Kentucky and Michigan.

Mr. Holzberger holds a Bachelor of Science Degree in Marketing from Miami University in Oxford, Ohio.  Understanding marketing and practicing it in its truest form, the relationships with salon customers, retail consumers and cosmetology students has been nurtured through the integrity of a single line focus and the commitment to education and communication through networking with state of the art technologies.

Through his focused marketing plan, Frederic has received numerous, prestigious industry and business awards and appointments including the Ernst and Young Cincinnati/Northern Kentucky Entrepreneur of the Year in 1998.  Other awards include Cincinnati Business Courier Crescendo Award 1995, Entrepreneur of the Year Finalist 1996 and 1997, Aveda Distributor of the Year, Aveda Masters of the Arts Award and Chain Store Age magazine, Top 25 Retail Entrepreneurs of the Year 1998, Fairfield Business Person of the Year 2000, Aveda Community Leadership Award 2000 and Creative Thinking Association, Creative Thinking Award 2000, Fairfield Volunteer Spirit Award 2002.  In August of 2004, Frederic and his family were honored to receive the Goering Center Family Business of the Year Award for Community Service. Most recently Frederic has received the Aveda Lifetime Achievement Award and has been inducted into the Junior Achievement Business Hall of Fame.



Julie Holzberger- Co-Founder


Julie Holzberger is Co-Founder and Director for Aveda Fredric's Institute. Mrs. Holzberger holds a Bachelor of Arts Degree in Communications from Miami University in Oxford, Ohio.  After college, she began her business career developing significant market share for Pitney Bowes Corporation's mailing and shipping division.

In 1995, Julie joined Aveda Fredric's Corporation as a Territory Manager helping to educate salon staff on business building systems through retail and legendary customer service and guest care.  Her profound skills led to promotion to Regional Territory Manager before opening the Aveda Fredric's Institute in 1999. As an integral part of the education process, Julie assists and guides students to fulfill their career goals.

Under her direction, Aveda Fredric's Institute has received the Award of Excellence for Outstanding Performance from the Ohio State Board of Cosmetology each year consecutively since 1999.  She has helped lead Aveda Fredric's Institute to become a finalist in 2001, 2002, and 2004 for the prestigious Better Business Bureau Torch Award for Business Ethics and Integrity at the highest level.  Julie is a member the Aveda Institute Advisory Board effectively leading over forty Aveda Institutes with Aveda's Vision, Mission and Values. She was selected to speak at the 2005 American Association of Cosmetology Schools annual convention.



Diane Palumbo - Director          


Licensed in 1992 as a Managing Cosmetologist, Diane began her career at Ladies & Gentlemen Salon and Day Spa in Mentor, OH.  Being passionate for continuing education with Aveda as a hairstylist coupled with the desire to teach, she became and instructor and is licensed in Ohio and Indiana. Diane began working on the development of the Brown Aveda Institute of Cosmetology in 1995. Relocating to Cincinnati in 1998, she diligently participated in the development of the Aveda Fredric’s Institute, which opened in May 1999.  She prides herself on her commitment to helping others develop and achieve a fulfilling career in the beauty industry.  Diane never stops her quest for education as she attends classes at the Aveda London Hair Academy and Aveda Master and Coach Jams. Her hairstyles have been published in trade magazines and she also enjoys using her talent to support charitable organizations. She strives for excellence in herself as well as with her students.






directions   •    contact    •    hours of operation
3654 Edwards Road • Cincinnati, OH 45208
513-533-0700 or Toll Free 877-283-3233