Horst Rechelbacher - Aveda Founder

AVEDA'S MISSION
“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.  At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”  --Horst Rechelbacher, Aveda Founder

Aveda Corporation, under founder Horst M. Rechelbacher, defined the face of beauty worldwide.  For nearly four decades, he has been a major, motivating force in the beauty industry.  A world-renowned hair stylist, artist, entrepreneur and educator, he is a master of innovation who has perfected cutting-edge techniques, trends, products and treatments utilizing pure flower and plant ingredients.

Dominique Conseil - President of Aveda

"Aveda believes in conducting business in manner that protects the earth, conserves resources and does not comprimise the ability of future generations to sustain themselves."
--Dominique Conseil, President of Aveda

VISION
Connecting beauty, environment and well-being.

BELIEFS
1. We believe in treating ourselves, each other, and the planet with care and respect.
2. We believe social responsibility is our responsibility.
3. We believe ecological and profit goals are mutually achievable.
4. We believe our authenticity and experience are our points of difference.
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
6. We believe in the power of oneness: from our global image to a focused network.
7.  We believe learning never ends.
8.  We believe in encouraging innovation and empowered decision-making.
9.  We believe our actions, products, and services should always embody excellence.
10. We believe personal and organizational balance is the key to sustainable success.
11. We believe true leadership is delivered with passion and by example.

directions   •    contact    •    hours of operation
3654 Edwards Road • Cincinnati, OH 45208
513-533-0700 or Toll Free 877-283-3233